Popeye in Trouville at Jeanette's

Omar Kashoura SS10: Popeye in Trouville

Now, I've always been told about the importance of stretching before exercising. With this in mind, I thought it best to prepare myself for the onslaught of menswear design that tomorrow promises to throw at me, by easing myself in to it all with a visit to Jeanette's, to raise a toast to Omar Kashoura whilst marvelling at his SS10 collection. It is a crying shame that Omar didn't quite make the schedule at Menswear Day (fingers crossed for next year!) but the presentation and party at Jeanette's certainly celebrated this exciting designer.

We caught up with Omar just as he was applying the finishing touches to his Popeye in Trouville collection before packing his bags for Paris' Capsule trade show. After receiving a great response in Paris he has returned to London to show it off. At the sneak preview I was particularly taken with a print which showed two crabs getting intimate on a pebble beach and it has been turned in to the most beautiful tailored pieces.

Omar worked with Rosie Davies on the prints.

Rather than explore typical sailor chic, this collection really conjures up memories of the seaside and the prints certainly help. Omar found the character of Popeye fitting for the season but the real inspiration came from the musical Gigi and looking at men, how they dress up, from costume to every day life.

Omar's attention to fabric choice, detailing and finish are second to none.

As well as showcasing Omar's SS10 collection the event unveiled an exclusive in store project. The designer has teamed up with store of the moment Jeanette's to create an exclusive wardrobe on show featuring a jacket, shirt, t-shirt and trousers, as well as accessories collaborations with Jarah Stoop. The capsule collection was captured on film and was screened on to the walls of the shop, depicting each garment morphing in to the ultimate Kashoura and Jeanette wardrobe.

As mentioned above, Omar collaborated with Jarah Stoop for his AW09 collection and has done so again here.