A Nation of Shopkeepers?


Over the last week most of our attention has been focused on the goings on over in Milan and now Paris...Charlie Porter has notified us via his Twitter that the YSL presentation is his favourite show thus far so I am desperate to see the first lot of images (update: now up on Dazed Digital). Despite the fashion week activity I have also been contemplating the other side of the business, retail. Even the collections themselves were deeply affected by the current state of the world economy...the recession wasn't hinted at but instead the shows almost screamed panic due to the state of affairs...which sends a warning signal to the rest of the industry. I am torturing myself by watching and reading the news...as the doom and gloom seems to be getting darker by the day...which leads me to thinking about the business side of men's style.

However much Tyler
Brûlé frustrates me, he frequently covers the topics that interest me and within his Observation column in Monocle he talks about playing shop. I visited the Monocle shop in November last year and at just nine square metres in size (it is only a touch larger than my childhood bedroom which only allowed my bed, a small television set and my Sega Mega Drive) the space has been beautifully designed and furnished so it feels welcoming and feels so homely. After over two months of trading Tyler Brûlé feels there is a core of consumers who are looking for a more personal, hands on approach to minding a shop. I couldn't agree more! My favourite shops are the ones which have a strong but friendly and welcoming ownership. bstore which is now in it's seventh year has gone from strength to strength and this can only be down to the vision, drive and commitment of the two owners, Kirk Beattie and Matt Murphy (and maybe a little luck). We featured parts of an insightful interview Matt Murphy gave with Ponystep and I have to admit that I re-read this from time to time and it inspires me...Another prime example of how a shop owner should be is Daniel Jenkins who has single-handedly put Monmouth (a small town in Wales, population 8407) on the men's style map and is always buying in great menswear. As mentioned on the blog previously, I met up with Dan at the last MAN show and this guys passion and knowlege for menswear is in my experience unparalleled...and over a beer before the show he was taking calls from designers and customers alike. I just wish more store owners shared these attributes but they really are few and far between.

In a recent interview with BUCK, Creative Director of oki-ni, John Skelton, predicts that
'there is going to be a real return to the independent retail mentality of old, where small/independent stores will make their money by offering something different.'
Over the last year or two, we have certainly seen a number of retailers, large and small, offering emerging menswear talent and I hope this continues into 2009 and beyond. There is undoubtedly a market, where people like myself, are eager to buy designs from recent graduates and small fashion teams but this market is certainly not the safe option: the demise of London-based fashion concept store twosee which showcased avant-garde designers but is unfortunately closing it's doors at the end of this month is testament to the difficulties. The Shop At Bluebird (even the website is down) used to be a favourite of mine and I managed to pick up a number of pieces from emerging design talent but in recent visits I have become frustrated by the 'safe' Buying, there is no longer a place for brands like Unconditional and Omar Kashoura, they have been replaced by much more established brands. Yawn.

The UK used to be dubbed as the nation of shopkeepers but in recent years the landscape has changed from busy, bustling stores to empty and even boarded up stores. I can honestly count the number of exciting stores in London using my fingers. Tyler Brûlé mentions how Japan's lost decade was the catalyst for the rise of a new. super talented merchant class that kept the retail scene buoyant despite the dire state of the economy. Let's hope that one positive outcome of the recent troubling economic times will be a new breed of shop keepers. It would be great if the UK could be crowned as the nation of menswear shopkeepers.

There is a lot that could be said on this subject so I feel that this is only the beginning. I would like to hear your thoughts thoughts though....What in your eyes makes a good menswear store? What would you like to see store owners do in the year ahead and beyond?

No comments:

Post a Comment