A frustrating search ends in creativity for Mr Brûlé


In his weekly column for the the Financial Times (I assure you that I only read this one feature of this publication - I try to bury my head when it comes to the economy), Tyler Brûlé (I know that you love the accents Mr. Wong), the editor of Monocle has revealed his search for the perfect man bag. He suggests that luxury firms should focus their attentions on to their male customers rather than focusing on the female market and this will surely improve their results in these challenging economic times. Unfortunately I do not quite have the same jet set lifestyle that the editor in chief has but I can certainly sympathise with the fact that there is a gap within the market and he has searched for the perfect bags for some time now. To relieve his and others frustrations he has been recommending Tokyo-based brand Porter and has sent people to their shops in Marunouchi, Daikanyama and Omotesando to find their perfect combination of webbing, wheels, handles and secret compartments...but now he has taken matters into his own hands

I’ve been having clandestine meetings with Porter’s creative director, and with this help I think I’ve finally designed the perfect bag for overnight trips to Geneva, long weekends in Liguria and even seven-day tours around Asia. I know you’re asking how the same bag can work for all these trips but I’m of the opinion that hotel laundry services are there to be used – therefore my packing for a two-day trip looks about the same as for a two-week haul.

There have of course been a number of collaborations between Monocle and Porter which are already available online but my favourite is the Porter Shorthauler...I just wish I flew more!


My complex love/hate relationship with Mr Brûlé continues (the fact that he has received both the British Society of Magazine Editors’ Lifetime Achievement Award and a listing among London’s most annoying residents says it all). Whichever side of the fence you fall on, there can be little doubt that he is damn inspiring and in all honesty my dislike towards him is more than likely the result of the green eyed monster.

EJ - Nice bag, hate Mr Brule. Did you ever read Wallpaper*?

Steve - It was never a regular read of mine but I always flicked through it at the newsagents. The price of Wallpaper was off putting...Now I wished I had bought more copies.

Is there something missing in menswear or men's accessories that makes you want to do something about it? I know TheSundayBest has always called for mid-priced accessories for men and I would love to partner with him one day...but how about the rest of you? Also, which side of the fence are you when it comes to
Mr Brûlé?

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