We have long declared that the real beauty of menswear is in the details and 10A is a line that reacquaints us with that often overlooked detail, braces. The chaps over at Street Etiquette have recently posted about this stylish alternative to a belt but I've been contemplating braces ever since I first encountered 10a at Pitti this time last year. I then pinged the label once again for AW11. One season on and the label has deservedly been awarded a Special Mention at Who is On Next? by Pitti, Altaroma and Vogue. What I love about this label is that, when creating each item the design duo focus on creating it slow and well. They cannot and should not be rushed and the end results are always something to savour.
In 2008, 10A created only ten pairs of trousers each month, on request of the pairs friends and through word of mouth. After two years, the success verified the brand, Daria and Matteo then decided to produce a collection of trousers in six sizes. 10A was born. Following a long search to sharpen the quality of the details, the refinement of the materials and the formal, a union between classic taste of the brace and the contemporary style of the trouser. With each passing season, the design duo build on the strengths of previous seasons and now offer a more complete contemporary interpretation of classic styles. For SS12, Dazzan and Cibis present eight outfits that mix classic tailor patterns with high security oil workwear uniforms and showcase colour blocking inspired by the colour and rhythm of the world's flags. Here, 10A reflect on the meaning of national identity. Bold and vibrant the colours may be, but thankfully this is a collection more akin to Jil Sander than the opening ceremony of the Olympics...although, there is a little flag waving in the below look book...
SS12 lookbook courtesy of 10A.
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