Although fashion tends not to acknowledge it, there is a make do and mend attitude for the mere mortal consumers amongst us. Omar Kashoura decided to channel the attitude of the ration book dictacted spirit of 1940s which has lurked in the shadows subsequent decades coming to the fore when times get tough. When pockets are empty and wallets are slim, there tends to be a reversion to all things classic and this collection sees Kashoura outfit a self sufficient city sartorialist. Drawing inspiration from his own city lifestyle, he creates a collection designed for every day survival in an unforgiving metropolis. Throughout he revisits the idea of outfitting the modern gentleman and has created a collection that adapts with the demanding lifestyle of the wearer given the current economic woes. SS11 is a collection of basics that every man needs in his wardrobe. However, despite the austerity of the climate, Kashoura chose to invest in beautiful fabrications to create a featherlight yet versatile and highly practical collection. Knitwear and jerseys are aching to be touched. Having had the opportunity to marvel at the line in person a few times, I long for the opportunity to snap up a few pieces for myself. In the meantime, I am pleased to share the SS11 look book with you...
Look Book Credits... Styling by Julian Ganio. Grooming by Ian Jeffries. Photography by Alex Klesta. Shoes by Edward Green.
The Alex Klesta shot look book showcases Kashoura's self sufficient city sartorialist perfectly. Here is a man that is still making the most of the twenty four hour metropolis of the previous but now, taking the time to enjoy the changing scenery. For SS11 is all about a new elegance, a new ease.
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